UBC Talking Points Podcast
We delivered an energetic podcast brand.
Podcast Branding & Motion Design
For UBC, we created a new podcast series highlighting topics, testimonies, and stories from the field throughout the UBC network.
Podcasting has evolved from being audio-only to incorporating video content. Statistics show that adding video to your podcasts can significantly enhance engagement. Since YouTube is the second most visited website in the world, there is a tremendous opportunity to expand your audience.This raises the question: "How can I create visuals that captivate listeners without using traditional video?"My solution: Implement a minimalistic and easily updatable design that incorporates motion graphics that will live in environments such as YouTube and Spotify video. This approach captures the viewer's attention without being distracting. The design highlights guest photos to capture the viewer's attention, featuring a flexible template system that allows easy swapping of content—such as text, audio, and images—for each episode while maintaining the original branding.
