King's Hot Chicken

King's Hot Chicken needed to spice up their brand.

(Client)
King's Hot Chicken
(Year)
2024
(Services)
Branding

Brand Identity

Fast Food Royalty, King's Hot Chicken,

King’s Hot Chicken sought to revitalize its brand while remaining true to its roots in classic fast food barbecue. They also needed to update their brand to work in new areas such as web apps and social media. 

To accomplish both goals, we introduced a new wordmark featuring a crown with a “sizzle” effect in the dot of the “i.”  Additionally, the color palette was upgraded to include traditional reds and yellows, complemented by a hint of green to convey a “fresh” feel in the barbecue fast food industry. We call this update “Royal Relish.” 

This design not only represents fast food but also conveys the idea of heat, both in terms of flavor and physical experience. The result is a simple logo that represents the brand with a timeless wordmark while maintaining a modern aesthetic that can work in new environments where brands need to reach customers, such as mobile applications and wearable technology.